GERALD PETERS, INC.

Gerald Peters, formerly known as Gerald Peters Goldmine, is a luxury jewelry retailer that has been in business since 1982. In 2015, they decided it was time for a fresh rebrand to help elevate their identity and create a new environment to reflect their tremendous growth as a brand over the years. In addition to GP's branding, I work on a variety of print collateral and marketing campaigns for events they host in store throughout the year, as well as create content for their social media and website.